TWISTED HARD ICED TEA

When The Boston Beer Company (makers of Samuel Adams Boston Lager) needed some help on their new Twisted Tea® hard iced tea line of products, they called on us. As part of a complete brand evaluation & product repositioning designed to stimulate lagging sales, we created work for targeted focus groups, and then executed campaigns & design work based on audience feedback. Twisted Tea is now one of the hottest selling flavored malt beverage in its category.

The repositioning was a huge success by connecting & expanding to new target markets. Twisted Tea has become the #1 selling flavored malt beverage in the U.S, even outselling their flagship Sam Adams Boston Lager.

PROJECT WORK

• Test Market Print Designs

• Billboard Campaign

• Radio Ads

• Packaging Design

• Website Design

• New SKU (in the form of a 24 oz. can)

• Multi-city Summer Tour Planning & Execution

• 3D illustration