INFINITE CBD
As one of the early leaders in the cannabinoid space, the Infinite CBD brand had not significantly evolved in its 5+ years existence. With a changing demographic in a maturing marketplace, web analytics were used as a guide to dramatically update the brand to become less masculine, and hence more universally approachable. The product line itself was completely overhauled to become much more simplified & systematized.
Using a palette of friendly colors & fun iconography, the packaging was redesigned to be more welcoming, readable & easily understandable for the brand’s aging target market. Themes were carried through into a new web presence that integrated both retail & wholesale businesses in one site.
PROJECT WORK
Market Analysis
Brand Development Workshop
Logo & Identity Creation
Packaging Design
Website Design
Packaging Design (76 products)
Product Lineup Infographic
Website Design (Wordpress)
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Original Brand
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New CBD Capsules
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New CBD Topicals
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New CBD Tinctures
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New CBD Gummies
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New CBD Pet Tinctures