Modern Fidelity, founded in 2019 as a startup by a savvy business veteran with decades of audio industry experience. They had designed an amazing wireless lifestyle speaker with an iconic design & truly astonishing sound, but needed help with other aspects of the business.

CraftHaüs pitched in creatively from the ground floor to build a brand including a name that would attract companies like Jay Z’s Roc Nation who became a major partner in 2020.

PROJECT WORK

• Brand Development Workshop

• Naming, Logo & Identity Creation

• Presentation Deck Design

• Copywriting & Editing

• Website Design & Squarespace Build-out

• Product Photography

• Sound Display Design & Setup at 2020 Jay-Z & Beyonce’s Roc Nation Grammy Brunch