INFINITE CBD

As one of the early leaders in the cannabinoid space, the Infinite CBD brand had not significantly evolved in its 5+ years existence. With a changing demographic in a maturing marketplace, web analytics were used as a guide to dramatically update the brand to become less masculine, and hence more universally approachable. The product line itself was completely overhauled to become much more simplified & systematized.

Using a palette of friendly colors & fun iconography, the packaging was redesigned to be more welcoming, readable & easily understandable for the brand’s aging target market. Themes were carried through into a new web presence that integrated both retail & wholesale businesses in one site.

PROJECT WORK

• Market Analysis

• Brand Development Workshop

• Logo & Identity Creation

• Packaging Design

• Website Design