BRAND DEVELOPMENT + LOGO DESIGN

Brands are created & refined in partnership with clients using a positioning exercise honed with years of experience in graphic communications. Key insights are gleaned during the 90-minute workshop including: Point of Differentiation, Target Market, Core Benefit, etc. The resulting product is a complete corporate identity package with a succinct one sentence Brand Positioning Statement that helps the client focus on, not only their overall mission, but the inevitable day-to-day questions such as: Does our marketing strategy focus on our unique selling proposition? Who should we be telling our story to? What’s the best way to communicate how our product/service benefits our customers?