Creating & Executing Market Strategies for the Tastiest Brands in Colorado + Beyond.

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Resume

Hello!

John Heins • 303-859-8881
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With nearly 30 years experience in marketing & design, I pride myself in bringing a diverse and eclectic mix of skills to any team. After attending the Fashion Institute of Technology in NYC, I started designing in the apparel industry, then quickly pivoted to working at advertising & marketing agencies on many of the consumer brands seen below.

In the last decade, I started creating & producing world-class events in locations across the United States, and in Europe & Africa. My responsibilities have included everything from marketing to executive relations to program creation. As a Creative Director, I have led design teams up to 15 people. Every single day I wake up excited about the creative process, and remain incredibly hands-on with primary skills including:

  • Creative & Art Direction

  • Marketing Strategy

  • Product Management

  • Brand Positioning (developed client workshop)

  • Corporate Identity & Logo Design

  • Print Advertising

  • Product & Industrial Design + Production

  • Event Creation & Production

  • Website Design (specializing in Squarespace)

  • 3D illustration (Lightwave 3D & Maya)

  • Photography

  • Copywriting

  • Database Development

  • Social Media Strategy


Idea Trading Company / CraftHaüs Design (2013-Present)

Creative Director & Co-founder at agency that “creates new experiences where shared wisdom is the blueprint for success
& happiness”. Clients/projects include:


Van Heyst Group (2007-2013)

Chief Creative & Marketing Officer at agency that specialized in global event programming, marketing & executive relations. Clients/projects included:

  • Executive Symposium at Cisco Live!

  • Cisco CIO Summit

  • Cisco CEO•CIO Leadership Council

  • African Green Revolution Forum

  • Bill & Melinda Gates Malaria Forum

  • Equinix Events


BlueBoxer Communications (2000-2006)

Creative Director & Co-founder at agency where “consistency strengthens the campaign”. Clients/projects included:

  • Milagro Tequila

  • Twisted Tea Hard Iced Tea

  • Ball Packaging

  • American Crew

  • Union Jack Brilliant Men’s Grooming

  • Innersound

  • PS Audio

  • StockItToYa! Board Game

  • Zicam

Boulder Marketing Agency (1997-1999)

Creative Director & Vice President at agency that focused on print advertising & website design of consumer products. Clients/projects included:

  • JVC Electronics

  • Freedom Golf

  • Saucony Running

  • Case Logic

  • PGA Tour Eyewear


Chameleon Creative (1996-1997)

Creative Director at graphic design studio. Clients/projects included:

  • Kelty Outdoor

  • Maxtor Hard Drives


The Guild Group, NYC (1991-1996)

Senior Art Director at advertising agency specializing in national food brands. Clients/projects included:

  • Maxhouse Coffee

  • Kraft Foods

  • Post Cereal

  • Nutella

  • Schick Razors


Fashion Institute of Technology, NYC (1988-1990)

BA in Advertising & Marketing Design