Founded by two college best friends from Mexico City, Leyenda del Milagro tequila needed an American agency to help create & execute a brand strategy that would introduce the new tequila to the United States. The strategy included alternative promotions at the grass roots level, as well as, more traditional vehicles including: print advertising, website, in-store POP and sales materials, plus all product photography was done in-house.

At the heart of the campaign, we created a fictitious, yet playful brand story around the name itself “Leyenda del Milagro” which means “The Legend of the Miracle”. The brand quickly caught on in the U.S. and was acquired by William Grant & Sons. Milagro Tequila is now distributed nationwide in the U.S., as well as in several markets around the world.

PROJECT WORK

• Creation & Brand Development

• Packaging Design

• Website Design

• Strategic Marketing Plan Creation

• Product Photography

• Development of Sales Materials

• Grass Roots Events