Creating & Executing Market Strategies for the Tastiest Brands in Colorado + Beyond.


Event Development: John

Event Development

BrüFrou: craft beer + culinary pairings

After co-creating BrüFrou with my Idea Trading Company co-founder in 2014, we grew the event to be the largest craft beer + culinary pairing event in the country. The 4th annual BrüFrou in 2017 featured 120 local brewers & top chefs collaborating on over 80 unique pairings, BrüFrou's "best in class" approach excited the epicurean senses of over 3,000 attendees, and in it's final year, we added music to the mix with national bands from coast to coast: The Mowgli's, Zach Deputy, Horseshoes & Hand Grenades, plus a handful of local artists.

My responsibilities included:

  • Research & Competitive Analysis
  • Brand Development
  • Website Design & Build-out
  • Designed Custom Database
  • Chef + Brewer Partner Outreach & Pairing Curation
  • Setup & Oversight of Ticketing System
  • Strategic Marketing Plan Creation
  • Advertising & Blog Photo/videography
  • Blog writer
  • Print, Email, Online, Radio, Outdoor Advertising Design & Production
  • Music Booking
  • Event Day Planning & Setup

Cisco Executive Conferences

For 11 years, I was a member of the Cisco's core event team working on a total of 20 Cisco executive conferences. Below is an overview of the 3 main gatherings and the tasks I handled.

Executive Symposium at Cisco Live! (10x)

[A] The annual event provides a meaningful opportunity for 125 North American FORTUNE 1000 CIOs at Cisco’s largest annual IT and communications conference. Participants huddle with the Cisco executive team and peers around the technology solutions & imperatives of today’s rapidly changing global economy.

Cisco CIO Summit (8x)

[B] Created for a select group of 100 Global FORTUNE 500 CIOs from across the world, the annual event connects industry leaders through a series of interactive discussions and problem-solving workshops. The sessions are designed to foster conversations around the intersection of business & technology.

Cisco CIO•CEO Leadership Council (2x)

[C] Bringing together 75 CEOs from Global Fortune 250 companies, along with their CIOs, the biennial event is rich with opportunities to collaborate and discuss the most timely and transformative issues facing today's leaders.

My responsibilities included:

  • Led marketing & audience acquisition team [A,B]
  • Designed & produced event brochures [A]
  • Created new event systems to integrate lead generation, customer outreach & executive relations [A,B,C]
  • Led development team to build online database which became the centerpiece for  the new event systems. Internal event team members across multiple functions were able to integrate with global sales teams from over 80 countries [A,B,C]
  • Worked in partnership with Program Directors to develop special interactive sessions [A,B]
  • Event Photo/videography [A]
  • Designed & produced onsite materials [A,B,C]
  • Onsite executive relations [A,B,C]

African Green Revolution Forum

Located at the Accra International Conference Center in Ghana, the public & private sector-led event helped drive investment into projects addressing food security by bringing together 1,200 key stakeholders including: African & global business leaders, Grass roots organizations & African farmers, Heads of State & government ministers and Social entrepreneurs & leading philanthropists. The AGRF was built on the successes of previous African Green Revolution Conferences held in Oslo, Norway.

My responsibilities included:

  • Led marketing & audience acquisition team
  • Designed & produced event brochures
  • Created onsite materials (oversaw printing in Ghana)
  • Worked with production teams in Ghana, Oslo, Geneva and Nigeria
  • Onsite attendee relations at 2 Oslo events + final event in Ghana

Equinix Events

Equinix is the world's largest IBX data center & colocation provider, offering the fastest application performance, lowest latency routes worldwide and a digital ecosystem for financial, content or rich-media, enterprise, and cloud networks. We worked in concert with the core events & marketing team to develop these exceptional gatherings.

Equinix Global Sales KickOff (3x)

[A] The annual 600 person event gathered Equinix's executive team & top performing sales teams from around the globe. Team members were culled from the Americas, EMEA & APAC regions to experience main stage speakers, team huddles & educational team-building games & exercises that focused on cross-regional learnings.

Equinix Analyst Day in NYC (1x)

[B] One day event designed to educate & inform 200 investors & analysts about Equinix’s successful ecosystem strategy and what ensures Equinix’s customers loyalty. We developed various kinds of attendee interactions to engage the investor & analyst audience including: interactive kiosks, main stage programatic sessions & one-on-one breakouts.

My responsibilities included:

  • Led outreach & audience acquisition team [A]
  • Worked in partnership with Program Director to develop special interactive sessions [A]
  • Created custom brainstorming & team-building games
  • Designed & produced onsite materials [A,B]
  • Contributed to set design [A]
  • Onsite executive relations [A,B]
  • Produced content (including 3D illustrations/animations) for interactive kiosks [B]